STRATEGIC MARKETER global program manager sustainability advocate
career profile
I am pursuing consulting assignments and job roles that focus on: greener and healthier products | reducing environmental toxins which affect health | nonprofit - corporate partnerships | platforms for stakeholder engagement | solutions for social innovation | sustainable health care | sustainable food systems and traceability | consumer behavior and environmental health education.
My corporate experience includes global marketing roles, where I led strategy, team collaboration and worldwide implementation of demand generation, web customer experience and other programs.
Relevant Strengths and Competencies:
o Collaborating with appropriate stakeholders, producing strong partnerships and successful outcomes.
o Building and executing effective marketing / communications plans that win specific target audiences.
o Producing compelling digital content and communications assets for use across multiple channels.
o Analyzing complex business problems and providing creative, effective strategies and solutions.
o Streamlining the web user experience, reducing complexity and improving actionability.
o Utilizing many methods to improve efficiencies and customer relationships.
o Creating, gathering, and championing ideas that drive positive change.
o Developing strategies and leading cross-functional teams from project inception to completion.
Timeline
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Program Manager, Marketing Process Simplification and Improvement, IBM
Tasked with simplification of worldwide guidance process for the Information Management division’s country marketing teams worldwide, developed and implemented strategy for a new process and web platform serving as a single source of information. Resulted in huge improvements in marketing team satisfaction and productivity. Was replicated for all IBM marketing programs.
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Marketing Program Manager, Watson Launch for Big Data / Analytics Program, IBM
• Was leader for participation of Analytics marketing program in February 2011 Watson launch, aligned with broadcast of “Jeopardy! The IBM Challenge”. Formed team and helped develop strategy using Watson web presence, digital marketing and social media to highlight IBM's overall leadership in advanced analytics. Received award for role in launch.
• Drove development of video that showcases this breakthrough and related big data / analytics capabilities, used by marketing teams worldwide. -
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Sales and Marketing field positions, IBM
• Developed and executed a sales and marketing plan to gain Application Development software mind share and revenue in Connecticut. Created new reference accounts and increased customer satisfaction by creating close partnerships between customers and development labs.
• At large insurance accounts, increased awareness and commitment to IBM software, leading large virtual teams to set / execute sales strategies. Expanded use of IBM and Partner software within large aerospace account set, with special focus on Application Development offerings. -
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Program Manager, Global e-business Transformation, IBM Software
Led program to influence / exploit IBM extranet sites for large customers, creating alignment between ibm.com goals and the Software Group business model. Enabled customized content and targeted marketing and resulted in increased sales productivity, customer satisfaction, awareness and leads. Included creation of a customer-centric platform, covering buying cycle stages, providing simplification and company-specific relevance, and improving demand generation and loyalty of software customers.
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Cross Sales Program Manager, IBM Software
Created new program to drive Software Group cross divisional selling through focus on key Independent Software Vendor solutions and a partnership with IBM Business Consulting Services, utilizing market intelligence data and program best practices. Reduced complexity through collateral summaries and targeted opportunity information.
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Web Business Effectiveness Leader, IBM Software
Led development of a management system for ongoing analysis of the impact of the web on Software Group customer response, pipeline and revenue results. Created partnerships with key stakeholder organizations, communicating insights and driving collaboration and action.
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Program Manager, Practitioner Marketing, IBM Information Management
Created, championed and implemented execution strategy to win hearts & minds of database practitioners, leveraging best practices research.
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Marketing Program Manager, IBM Information Management
• For Database and other Information Management software, built and led execution of comprehensive marketing campaign plans to expand awareness and increase revenue, driving collaboration with country marketing and sales teams worldwide, resulting in successful execution. Included digital demand generation and delivery of offers and assets. Spearheaded initiatives such as virtual events and a web based eNurture platform.
• As Big Data Program advocate for Germany marketing team, streamlined global team assistance and drove country priorities, improving their execution and success. -
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Principal, CLC Consulting
- Serving on leadership team of the Greater New York City chapter of ISSP (International Society of Sustainability Professionals), driving marketing / communications and chapter growth. Promoting high quality events and helping to establish our brand locally as a premier organization for sustainability professionals.
- Consulted with ISSP on sustainability certification program communications and website.
- Worked with The Collaborative on Health and the Environment to help broaden reach for an educational, multimedia eBook, “A Story of Health”.
- ISSP sustainability certificate included courses on Leadership Skills for Change Agents, Stakeholder Engagement, Strategy Tools for Sustainability Transformation, Sustainability Planning, Life Cycle Assessment, Storytelling for Sustainability, and more.
Proudest Accomplishment
Forming beneficial relationships, fostering collaborative environments, and driving positive change
Education Highlights
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Course on the U.S. food system and public health
bY JOHNS HOPKINS CENTER FOR A LIVABLE FUTURE, FACILITATED BY COURSERA
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Bachelor of Science, Mathematics and Computer Science
pace university
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Master of Science, Applied Mathematics
Brown university
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Ongoing training in leadership, sales, marketing, project management
ibm
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Conferences on link between health and environment
NYU, Collaborative on health and environment, and more
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Social Media Marketing courses
fordham university
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Sustainability Certificate
international society of sustainability professionals (ISSP)
Causes
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The Collaborative on Health and the Environment
Working to help broaden reach for the eBook, "a story of health"
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ISSP (International Society of Sustainability Professionals) Greater New York City chapter
part of leadership team, working on communications and growth of new chapter
Interests
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Travel
great to visit new places and meet the people who live there
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Ice skating / Ice dancing
member of Hickory hill figure skating club
Skills
- solution selling
- enterprise software
- web analytics
- web-based platforms
- process improvement
- stakeholder engagement
- customer relationship mgmt.
- strategic partnerships
- leadership
- B2B Marketing
- global marketing
- digital marketing
- Program management
- Sustainability
